AI Services

Fast, precise strategic analysis.

Build your brand on human truths from the beginning.

Get to creative execution faster with market and clinical analysis, insight synthesis, positioning, personas, and messaging in 5 weeks.

25 years inside Big Pharma creative, omnichannel, global agencies, Agile teams, and Silicon Valley tech, rebuilt into human-centered AI workflows with human oversight at each step.

Broad enough to cover every audience. Deep enough to align your team before the first brief.

Market and clinical analysis
Insight synthesis
Positioning
Personas
Messaging

The most expensive mistake in healthcare communications isn't bad creative. It's a brilliant solution to the wrong problem.

Naming the wrong problem is the only real failure. Research asks people what they think, fear, and want. They answer honestly, but the research setting shapes the answers, and each one is a snapshot of thinking taken out of the life around it. The campaign built on those answers is right about the person and wrong about the question. Everyone in the room can feel it. Nobody can name it.

Every Create Care engine starts by finding the human truth where people speak unprompted, then holds the work up against the evidence at each step. Simulated respondents can teach you a lot. We can learn a lot more from what real people say and do. One is a hypothesis, the other evidence. We find the human truth, then test the strategy, the personas, and the messages against it, with a human signing off at every gate.

Compounding intelligence. Engine by engine.

We find the human truths first. Then everything builds on them. That way your messaging and creative work are always aligned to deep, evidence-based audience insights.

Design Thinker

Finds the human truth. Aids and accelerates human reviews.

Input · Optional

Market research

Deeper synthesis of your existing research.

AI Insight Lab™

Finds the strategic truth. Synthesizes inputs.

Persona Architect™

Illuminates who is really there. Builds behavior-based tribes.

Messaging Architect™

Reaches people where they live, with the right message.

Creative

Yours, or ours

Concepting starts from evidence.

Insight mining and synthesis · Optimize existing personas and messages · Promotional messaging · Complete omnichannel builds · Ad hoc clinical and market analyses

Human review at every stage. Consultant and brand team sign off before anything moves downstream.

The Design Thinker

Intelligence engine designed to find core human truths and new ways to connect with your audiences.

Focuses on emotional calibration (what audiences feel but won't say) and processing fluency (how to say it so it's understood and remembered). It works the way history's greatest design thinkers worked: by seeing every problem through the eyes of the person it's meant to serve.

AI Insight Lab™

Bring any data and your goal. We bring startling, comprehensive analysis and data synthesis across all audience contexts. Clinical gap, competitive landscape, positioning territory, and strategic issues for HCP, patient, and caregiver.

Expedites IEGP, LRP, AOP, LOE, and ATU driver insight synthesis. Ad hoc analysis is always available.

Persona Architect™

Builds pattern-mapped behavior tribes grounded in real decision psychology. Reveals the motivations, barriers, and contexts that demographics miss. Maps the moments that move each tribe, and the assets that reach them there.

Messaging Architect™

Builds strategic message frameworks mapped to persona insight, ready for creative team execution. Yours or ours. Optimizes existing brand messaging across channels and executions.

Channel-optimized variant generation
Regulatory-aligned content workflows
Performance signal feedback loop
Continuous message refinement

For brands and agencies

Need one answer, not a full engagement?

An Evidence Pack is a fixed-scope read of what patients say, what the label allows, and where the two meet, aimed at the one question you name. Public sources, every line cited. $3,500. Five business days.

Evidence Packs support tactics, briefs, and competitive moves. The engines support strategic planning and messaging.

See Evidence Packs

How an engagement works

5 weeks, 4 sign-offs. What happens each week, and what each step runs on from your side. Timing follows your team's meeting availability.

Week	What happens	What we need from you
1 Align	CSA, SOW, and signed data agreement in place before anything proprietary moves. Kickoff and intake. In the background, the Design Thinker finds evidence-based human truths in lived experience (patients, caregivers, HCPs), independent of what your research already says. The Question Worth Fighting For reframes the brief before anything gets built.	Your current brief, and how your team views the brand's core problem. Kickoff attendance from key stakeholders. Your team gathers the existing inputs you want the AI Insight Lab™ to analyze and synthesize: research, literature, data, brand materials, intelligence.
2 Analyze	AI Insight Lab™ synthesis of your existing research plus public literature and database search. Finds the strategic truth plus landscape, clinical gaps, and positioning territory. Overlays the Human Truth Brief to reconcile the analytical view with the human truths. Team review session pressure-tests findings and aligns on a positioning statement.	Your direction and questions for market analysis. Attendance at the team review session. Create Care™ consultant and brand team sign-off on the strategic read before persona work begins. Follow-up data requests, at your discretion.
3 Illuminate	The Persona Architect™ builds your Persona Portfolio: behavior-based personas of your audience tribes, with the moments and assets that move each one. Team review session validates. Changes made before anything downstream is built.	Brand team sign-off on scope and audience priorities before the Persona Architect™ runs. Persona validation session: your team reviews, challenges, and confirms. Create Care™ consultant sign-off on the Persona Portfolio; brand team sign-off before any messaging is built on it.
4 Connect	The Messaging Architect™ engineers the Message Portfolio. Promotional messages built to serve your defined core assets, precisely mapped to persona tribe narratives. Adaptations made for specified executions and omnichannel.	Your brand platform and existing messaging, if optimizing. Brand team sign-off on scope, assets, and priorities (promo, digital, omni, NBE, social, video, medEd, KOL, congress), informed by the Persona Portfolio, before the Messaging Architect™ runs. MLR and regulatory context. Create Care™ consultant and brand team sign-off on the Message Portfolio before delivery.
5 Activate	Delivery and activation session. Set up the performance feedback loop. Align on performance signals to feed back into the personas and messaging. Validated personas and messages are strengthened. Weak ones get interrogated.	Activation session attendance. Performance data feeds (engagement, conversion, HCP response) so the feedback loop can validate and strengthen the personas and messages over time.

No big reveal. No big redo cycles. You steer every step so week 5 delivers exactly what you approved.

How each engine is used

Oversee · Design Thinker	Synthesize · AI Insight Lab™	Intersect · Persona Architect™	Connect · Messaging Architect™
Evidence-based human truths Diagnoses the core market challenge Unmet audience emotional needs Mission and vision Ad hoc requests	Positioning Strategic and clinical planning IEGP, LRP, AOP SCP development Competitive landscape and clinical gap analysis Therapeutic area and disease state landscape mapping Literature analysis Creative whitespace Ad hoc requests	Overlays evidence-based human truths, clinical data, and positioning to deliver behavior-mapped persona tribes for patient, caregiver, and practitioner audiences. KOL profiling: what actually drives advocacy, not just publication count. Emotionally sensitive segments: who to let find you with pull, who to message more often. Orphan and rare disease: lighter-touch approaches when the population is narrow and defined.	Messaging and copy direction for all promotional assets, for creative team execution. Complete omnichannel builds. Optimization and refinement of existing promotional and omnichannel messaging.

Why the human truth comes first

18%count AI tools among their top influences on health decisions

AI is good at finding and analyzing. People make better decisions.

PwC's 2026 Voice of the Consumer survey of 21,808 people found that only 18% count AI tools among their top influences on health decisions. 57% count healthcare professionals. Which is why every Create Care engine starts with a human truth and ends with a person.

We integrate human truth, AI insight, and human oversight at every step.

Source: PwC, Voice of the Consumer 2026.

Your data stays yours

Create Care™ runs on commercial-tier AI accounts with no model training and short retention. Nothing you share is used to train any model. Research tools never see client data. Calls are recorded only when everyone on them knows. Every engagement comes with a written AI Platform Disclosure that names the tools, the settings, and what happens to your data when we're done.

We'll show you the settings.

What drives scope

Scope is determined before work begins.

01 · Audience

Scope

How many audiences are in play? Patient, caregiver, HCP, or payer? KOL profiling? All or a defined subset?

02 · Proprietary data

Volume and complexity

How much of your data do you need us to ingest, structure, and protect? Do you need IEGP, LRPs, AOPs, advanced market analysis, clinical analysis, or messaging development?

Existing market research, patient journey maps, clinical analysis, strategic baselines, and CRM data add specificity and depth. Analyzing these requires signed data management agreements and access provisions before engagement begins.

03 · Omnichannel needs

Integration

How many channel variants per message? How deeply integrated with existing NBA or CRM infrastructure? Are you building from scratch or optimizing an existing system?

More than 5x faster.

Market and clinical analysis, positioning, personas, and messaging in 5 weeks. Based on what patients, caregivers, HCPs, and the label actually say.

Bring your questions. Let's grab 20 minutes.

A conversation, not an engagement. Get answers to your questions and find out what a collaboration might look like.

Talk to Doug

See the method run, start to finish.

The full method, on a brand that isn't a client. The Mounjaro case study shows every step, every correction, and what came out.

Read the Case Study