The Paradox of Healthcare Agencies
Doug Vanisky Doug Vanisky

The Paradox of Healthcare Agencies

The most expensive line item on a pharmaceutical commercialization budget isn't the campaign or the media buy.
It’s the efficiency tax of a burnt-out agency team.
Healthcare agencies promise life-changing work, but they often run on life-draining models.
Design thinking offers a better approach.

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WHY CARE MATTERS
Doug Vanisky Doug Vanisky

WHY CARE MATTERS

Care is not a feeling. It is a behavior. It is a responsibility. It is the act of paying attention to another person's experience with enough intention and compassion to change what you do next.

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Virtue Over Vectors
Doug Vanisky Doug Vanisky

Virtue Over Vectors

People like you can embed virtue-alignment in your prompts and platform settings. Anthropic demonstrated virtue-alignment holds at the institutional level—and paid a price for it amounting to billions.

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The AI Virtue Alignment Framework
Doug Vanisky Doug Vanisky

The AI Virtue Alignment Framework

We can change what we're teaching AI.

Instead of optimizing for clicks, profit, and persuasion, this virtue-alignment framework embeds wisdom, justice, courage, and temperance into everyday AI use.

If we practice the pushback principle and encode these lenses into our prompts, we can guide AI toward collaboration and care—not greed and domination.

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