Adding Galleri to standard screening finds 3 to 6 times as many cancers. It also misses more than half of them. Both things are true, and if they're lucky, doctors will have 4 minutes to explain it.

Naming the wrong problem doesn't produce a bad campaign. It produces a good campaign for a patient who doesn't really exist

One health system went from $1.8 billion to $9 billion on a single insight.

An AI broke out of its sandbox and hacked a real company. Everyone's blaming the wrong thing.

Design thinking transformed products, services, and CX everywhere.

Why not healthcare communications?

Your agency profits more from your team's mistakes than from preventing them.

That's not a scandal. That's the model.

The percentage of great work has always been tiny. In the land of AI, that ratio severely contracts.

An AI that never disagrees actively makes you a worse person and makes you worse at your job.

The most expensive line item on a pharmaceutical commercialization budget isn't the campaign or the media buy.
It’s the efficiency tax of a burnt-out agency team.
Healthcare agencies promise life-changing work, but they often run on life-draining models.
Design thinking offers a better approach.

People like you can embed virtue-alignment in your prompts and platform settings. Anthropic demonstrated virtue-alignment holds at the institutional level—and paid a price for it amounting to billions.

I asked Claude to write an article about how AI can best collaborate with a human. This is what happened.

We can change what we're teaching AI.

Instead of optimizing for clicks, profit, and persuasion, this virtue-alignment framework embeds wisdom, justice, courage, and temperance into everyday AI use.

If we practice the pushback principle and encode these lenses into our prompts, we can guide AI toward collaboration and care—not greed and domination.