Services

The Create Care™ Methodology Chain

SKIRMISH SESSION™

90-minute design-thinking extravaganza. We meet, challenge assumptions, find the question you want to answer, and take a human-centered approach to working through it.

AI INSIGHT LAB™

Bring any data and your goal. We bring new ways to look at it and connect it to your audiences. Clinical gap, competitive landscape, and strategic issues for HCP, patient, and caregiver. Comprehensive analysis across all audience contexts.

HUMAN-CENTERED RESEARCH

The IDEO approach applied to healthcare communications. Empathy-driven. Human-first. The listening your data doesn’t do.

THE DESIGN THINKER

Proprietary intelligence engine designed to find the human truth. With humans in the loop.

MICROPERSONAS™

Get specific. Test and learn. Give more data, get more data—and deeper, more actionable insights. Custom built on your brand’s data, Design Thinker Analysis, an AI Insight Lab, human-centered research, or all 4. Your personas become MicroPersonas™. The more we add to the engine, the more powerful the output.

AI MICROMESSAGING™

Generate the MicroMessages™ for your MicroPersonas™. One MicroMessage™ suite per persona. Core architecture + channel variants across full channel mix.

  • Channel-optimized variant generation

  • Regulatory-aligned content workflows

  • Performance signal feedback loop

  • Continuous message refinement

ULTRAAGILE SQUAD™

Get direct access to senior-level strategic, creative, and medical experts. Teams custom built for your specific need.

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